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CNBC AWAAZ completes five years of success
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<img style="float:left; margin: 0px 10px 0px 0px;" src="http://tvnext.in/tpllib/img.php?im=cat_139/2674.jpg&w=174&h=150"/>On January 13, exactly five years ago, our honourable prime minister, Dr Manmohan Singh launched a revolution that transcended into India's most powerful empowerment platform - a platform which influenced and inspired millions of Indians who have looked forward to contributing to the economy of the country. CNBC AWAAZ, the mainstream Hindi Business News & Markets Channel went on to redefine the business landscape of the nation.

Over the past 5 years, the channel has built an unparalleled reputation in providing authentic news coverage and has won many accolades in setting new benchmarks in business journalism. Renowned leaders from the industry, politics and the common man, who have benefited from the news and information, vouch for its authenticity and reliability as the channel equips them with insight and knowledge, enabling them to make well- informed decisions in every facet of their lives.

The business news genre has grown five-fold over the last five years, with the viewers increasing from 10 million to 55 million(Source: TAM, Avg. Monthly Tune-ins, Market: All India, TG: CS 15+, Period: Oct-Dec And CNBC AWAAZ has been the catalyst in driving this exponential growth. It has not only defined a genre that was considered non-existent, but with its continuous endeavour of delivering key news and information in the most crisp and analytical fashion, it has today, augmented the genre exponentially and become India's No. 1 Business channel. This phenomenon resembles the growth achieved by a few sectors like the telecom and automobile industries and the stock markets. Over the past 5 years, CNBC AWAAZ has  championed the cause of financial literacy, empowering every community and evolving into a platform for citizens to voice their concerns.

With programming as innovative and as diverse as its audience, CNBC AWAAZ has shown a staggering 96% growth in terms of  channel share over the past 5 years which has reflected in  the 45 % jump in the entire Business News genre. The total business news viewer base (TRPs) also increased by 200%, with CNBC AWAAZ being the key driving force, having exhibited a mammoth 350% growth in its viewer base in the last five years.

Speaking on the occasion of the anniversary, Sanjay Pugalia, Editor-in-Chief, CNBC AWAAZ said, "We are very proud to carry on the vision that the honourable prime minister Dr Manmohan Singh shared with us when he launched CNBC AWAAZ five years ago. It has been 5 years of building a financially literate India, of empowering small and medium enterprises,of fostering entrepreneurship, of enabling and transforming the lives of a billion Indians".

Anil Uniyal , COO,TV18 Business Media - CNBC Awaaz has not only created a new genre and expanded the business audience but has also fuelled an all new consumption boom amongst progressive, Hindi speaking audiences in India, besides increasing retail participation in the equity markets, both directly and indirectly. There are now more equity investors, mutual fund investors, informed, intelligent shoppers and and aspiring youngsters willing to choose the best educational options thanks to Awaaz's continued focus on educating and informing its various audiences. Awaaz has also helped fuel the entrepreneurial spirit across the country by its various efforts in the past years to promote entrepreneurship.

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