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CNBC AWAAZ felicitates ‘India’s Most Preferred Brands
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Quote:The key objectives of the research were to arrive at a list of the ‘Most Preferred Brands’ as perceived by the end consumer for each of the sub-categories covered in the study and also identify the drivers that influence the selection of a particular brand in each sub-category.
CNBC AWAAZ, India's No. 1 business channel, will honour ‘India’s Most Preferred Brands’ at the sixth edition of ‘Consumer Awards 2010’ to be held at the Taj Lands End, Mumbai on June 28, 2010. The theme of this year’s awards is aptly titled ‘Made for India, Made by India and Made in India’, celebrating not only the popularity of India’s winning brands but also honoring the people who have dedicated themselves to make these brands admirable in the minds of the consumer.


CNBC AWAAZ, in association with India’s leading research organisation The Nielsen Company conducted a comprehensive research to arrive at a list of ‘India’s Most Preferred Brands’ perceived by the end consumer for each of the sub-categories covered in the study. The key objectives of the research were to arrive at a list of the ‘Most Preferred Brands’ as perceived by the end consumer for each of the sub-categories covered in the study and also identify the drivers that influence the selection of a particular brand in each sub-category.

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