Advertisement


Advertisement

Thread Rating:
  • 5 Vote(s) - 3.4 Average
  • 1
  • 2
  • 3
  • 4
  • 5
CNBC-TV18 lines up special series to mark 10th anniversary
Advertisement
#1
CNBC-TV18 is gearing up to celebrate its 10th anniversary next month. The channel has lined up special programming and initiatives, some of which are already on-air.

The channel has termed the last 10 years as the 'dream decade' to signify growth and progress in the liberalised Indian economy, the visionary policy making, surging consumer demands and the global interest in India.

Advertisement
Ajay Chacko, director, TV18 Business Media, says, "While liberalisation began almost two decades ago, it's only in the last decade that India has truly come of age in terms of its growth prospects and global eminence. While there is a lot to be achieved, at CNBC-TV18, we believe that these 10 years have had a disproportionate impact on the nation's economic future across all aspects."

As a part of the initiative, a series of special shows will be showcased on the channel. CNBC will present a five part weekly series, called Dream Decade, which will highlight different aspects of the economy, such as finance and policies, covering the changes in the country's business environment.

In another on-air initiative, called Best of Series, shows such as Storyboard, Young Turks, Overdrive and Tech Toyz will present 10 year special episodes. Another initiative called Future Leaders Program will engage with B-school students across the country.

The channel will also run a contest programme, 10 on 10. This contest will have viewer participation in a trivia challenge and the winners will receive interesting prizes.

A marketing campaign has been designed to mark the occasion by Cell 18. The campaign will span across print and television.

Talking about the campaign, Zubin Driver, chief executive officer, Cell 18, says, "The core thought of the campaign is '10 years that made me who I'm' – to celebrate the power of the individual Indian and signify how CNBC-TV18 has been a critical toolbox for everybody in the business." The campaign will feature people from a cross section of the audience, including CEOs, students, investors and others.

Source- afaqs!

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  General News: ABP News Network launches special initiative ‘Senior Patrol’ nairrk 0 465 04-09-2020, 02:15 PM
Last Post: nairrk
  Update: MIB approves name change applications of Star, TV18, Softline, Pen Studios nairrk 0 467 03-05-2020, 10:40 AM
Last Post: nairrk
  General News: ABP News curates special programming initiative for Tokyo Olympics 2020 nairrk 0 347 02-25-2020, 06:54 PM
Last Post: nairrk
  General News: Road Safety World Series to telecast live on Viacom18 movie channels, DD besides Voot nairrk 0 370 02-25-2020, 06:52 PM
Last Post: nairrk
  General News: ‘Friends’ cast set to reunite for HBO Max special nairrk 0 321 02-24-2020, 02:02 PM
Last Post: nairrk
  General News: Reliance to consolidate media, distribution biz by merging TV18, DEN, Hathway... nairrk 0 387 02-18-2020, 02:19 PM
Last Post: nairrk
  General News: Epic Channel celebrates fifth anniversary with special line-up nairrk 0 321 11-18-2019, 06:44 PM
Last Post: nairrk
  General News: History TV18, FYI TV18 unveil local series ‘Ride to Conquer’ nairrk 0 422 11-08-2019, 06:41 PM
Last Post: nairrk
  General News: Network18 channels to air special episode of Mission Paani on 2,3 Nov nairrk 0 352 11-01-2019, 07:45 AM
Last Post: nairrk
  General News: Star India to launch animated series based on Virat Kohli starting 5 Nov nairrk 0 407 10-30-2019, 11:00 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement