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Canon unveils 20 new cameras and DV camcorder
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#1

Canon India today announced the launch of a new range of 20 technologically advanced next generation digital cameras and DV camcorders for its Imaging Communication Product division. The launch included five cameras in the PowerShot range, three cameras in the IXUS range, six high-definition and two standard definition camcorders and the much awaited EOD 550 D digital SLR having three high quality lens versions and two Pro DV's. With the launch of these products, Canon expands the range for digital cameras, camcorders, D- SLR products to '42'. Canon also announced its plans to invest Rs 55 crore in the marketing of the camera business for 2010.

Speaking on the occasion, Kensaku Konishi, President and CEO, Canon India said, "We are proud to offer our customers an expanded portfolio of cutting edge technology of advanced, stylish, sleek and professional cameras and camcorders."

Alok Bharadwaj, Senior Vice President, Canon India said, "Smart flash exposure and smart shutters are new additions to smart auto technology. Household penetration of cameras is low but growing in Indian homes. Our DSLR business has grown to become 10 percent of total camera business."

The launch Canon IXUS 210 will provide ultimate camera experience with its most advanced touch screen, allowing users to navigate the menu and adjust settings at the touch of a finger. Users can scroll through pictures by running a finger along the large 3.5 inch screen. Alternatively, users can tap the sides of the camera to scroll between shots. It also gives an option of tagging favorite pictures using the touch screen, as well as deleting and rotating images. The camera also features a resolution of 14 Megapixel which allows for detailed photos that can be enlarged to poster sizes.

The latest FS305 is the lightest, smallest digital camcorder by Canon. The Digic DV II processor combines with the optical precision of a Canon Video Lens to deliver the reach of a 41x Advanced Zoom. The camcorder records movies straight to SD or SDHC memory cards.

Some of the other camcorders models launched today are FS 306, HF R16, HF R18, HF M300, HF M31, HF S200 and HF S21. The company also launched 2 Pro DV models XF 305 and XF 300.

The latest professional camera launched today was EOS 550D in three versions with kit lenses. The EOS 550D with 18 megapixel sensor boasts of a higher ISO range operating up to 6400. The highlights of the camera include 1080p HD video recording (with full manual control), an 18MP CMOS sensor, 3 inch 3:2 LCD with 1040k dot resolution and the 63-point iFCL metering system.

Canon also announced the plan to set up eight exclusive pro-zones in India and 80 workshops exclusively on wedding photography during 2010. The pro-zones will have the entire range of consumer, prosumer and professional cameras on display. Four Pro-zones will be set up in Mumbai, Pune, Bangalore and Hyderabad in the next 3 months.

The workshops planned will kick off as a series of workshops from the month of April 2010 starting with Ahmedabad and being taken to 37 other cities such as Baroda, Surat, Nasik , Pune, Jaipur, Ludhiana, Lucknow, Patna, Trichy, Coimbatore etc. The workshops will be conducted by renowned names of the photographic fraternity of India and will focus on wedding photography.

The compact digital camera market in India is worth Rs 2000 crore or 20 lakh units. The market is likely to grow to Rs 10,000 crore and 10 million units by 2015. The DV camcorder segment in India is currently estimated at 1,40, 000 units and DSLR around 50,000 units in 2010.

Channeltimes
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#2
The launch of various model series and its geographically dispersed marketing over will ensure good sale for Cannon.
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