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Coca-Cola India launches the Burn MTV Ultimate DJ Championship
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#1
ALWAYS WANTED TO DJ? THIS IS YOUR CHANCE TO MAKE IT INTO A CAREER!

~Burn Partners With MTV To Launch The ‘Burn MTV Ultimate DJ Championship - A Submerge Property” - One-of-Kind National Talent Search to Uncover the Country’s Hottest DJ ~

~ Budding DJs from the 4 metros - Delhi, Mumbai, Bangalore and Kolkata to battle it out at this one-of-a-kind national talent hunt to uncover the hottest DJ in the country ~

Mumbai, August 31st, 2010: Burn, Coca-Cola’s globally successful premium energy drink in association with MTV, India’s ultimate youth destination, launches a first of its kind talent hunt ‘Burn MTV Ultimate DJ Championship – A Submerge Property’, to unearth India’s next clubbing sensation. This one-of-a-kind battle is being undertaken with an aim to provide enthusiasts from the DJ and music communities with a unique opportunity to showcase their creativity and talent of mixing skills. Spearheaded by none other than Submerge founder, Nikhil Chinapa, the final winner will earn the right to spin decks alongside trance Gods, Above & Beyond. That’s not it; the winner becomes the official Submerge & MTV resident DJ for 1 year, bags state-of-the art pioneer DJ gear and a slot at a leading UK Festival & lots more! Budding DJ contestants just need to log on to http://udc.submerge.in to submit their entries.

The special initiative is being rolled out to connect with trend setting, socially active and adventurous young adults who sport the right zeal and attitude to reach out to newer heights. Popularizing the concept of DJing, the initiative will reach out to all the youngsters from the DJ and music community.

To get their shot at taking their mixes out of their bedrooms and onto the dance floors, aspiring DJs just need to bring out your favourite tracks, throw in a few tricks and make the best, most awesome mix they possibly could. Next, they need to fill in the form, submit their mix and get the ball rolling towards the finals of the Ultimate DJ Championship! Aspiring DJ’s are required to upload one of their own mixes on http://udc.submerge.in

From all the entries that are uploaded, 15 participants will then be short-listed for the first round of eliminations. The chosen DJ talent across the four cities ones will get an opportunity to compete in the regional finals in:-

1) Mumbai - 3rd & 4th of September ‘10

2) Bengaluru - 4th & 5th of September ‘10

3) Delhi and Kolkata - 10th and 11th of September ‘10.

The regional finals will include an action packed performance by local DJ’s followed by a special performance by UK DJ legend, John '00' Fleming. Specially roped in by Submerge as the guest judge, the DJ legend has over 20 years of experience and countless albums and global tours. The panel of judges will then select one finalist from each regional round to appear in the grand finale in Mumbai on the 18th of September. Finally, the 4 chosen DJs will battle it out in the final mega spin-off on the turntables alongside Global trance Gods, Above & Beyond - an experience they’ll never forget!

“Submerge’s objective here is to dig deep for India’s most exciting underground talent and to release it straight onto the world’s dance-floors above,” said Nikhil Chinapa, Submerge Founder, DJ, VJ, and the man responsible for keeping India’s electronica scene alive. “’Burn MTV Ultimate DJ Championship’ gives aspiring DJs a chance to inspire themselves to unleash their own cutting-edge and progressive electronic mixes. India’s first DJ to make a scene on the global stage is just waiting to be discovered! ”, he adds.

According to Avinash Pant, Director- Marketing, Coca-Cola India, “Burn is The Coca-Cola Company’s globally successful premium energy drink. It believes in connecting with fiercely creative people from music, visual art and fashion communities by giving them an opportunity to showcase their talent. The roll out of the 4 city Burn MTV Ultimate DJ Championship is a part of the same endeavour. This latest initiative has been designed for Burn to connect and engage with young music enthusiasts. I am confident that the launch of the Burn MTV Ultimate DJ Championship will serve as an excellent platform to unleash the greatest talent in the Electronic Dance Music space and bring into prominence some of the most promising DJing talent within the country.”

According to Aditya Swamy, Senior Vice President, Sales & Marketing - MTV India, “MTV has always been a step ahead in giving the youth what they want. Electronic music was always a rage and the Indian youth is now being more vocal about it. We have always believed in bringing excitement into the living rooms of our audience. With ‘Burn MTV Ultimate DJ Championship’, we are proud to have the opportunity to bring India’s next big DJ act into the nightclubs of the world.”

Apart from the competitive aspect of ‘Burn MTV Ultimate DJ Championship’, Burn, MTV and Submerge are keen on this event becoming a valuable learning experience for young, budding DJs. To allow this, there will also be a Pro-DJ Experience workshop at the event for all participating DJs to hone their beat juggling and table turning techniques under the tutelage of other experienced and professional DJs.

For all those aspiring DJs who think they have it in them to be able to get the crowd grooving, log on to http://udc.submerge.in to participate in what promises to be the most entertaining, and exciting battle of all time - “Burn MTV Ultimate DJ Championship!”

Come; claim your position in the world of electronic music!

About the Panel of Judges
The elite judging panel will consist of Jalebee Cartel’s Arjun Vagale; Pearl who is voted India’s No. 1 House DJ; Tuhin - Pioneer’s official DJ in India, Asad - Voted India’s No. 1 Trance DJ and No. 1 DJ in all rankings, Sanjay Datta who is a Trance legend and DJ mentor from Kolkata and lastly Nikhil Chinapa who is the Submerge Founder, dance music evangelist and music visionary. All the judges are leaders and pioneers in the field of DJ’ing with their cumulative experience spanning 75 years.

About MTV India
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 14 years, MTV has evolved, challenged the norm, and detonated boundaries – giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24-hour ad-supported cable network catering to 15-34 year olds for 13 straight years. MTV is distributed to 36.66mn households in India. The ‘viewer’ is dying, long live the ‘user’ — the MTV experience now lives on multiple platforms. The bottom line is that MTV is about youth targeted entertainment — in all shapes and forms. Be it cult shows like MTV Hero Honda Roadies, Vodafone MTV Splitsvilla, Pepsi MTV Wassup, Pulsar MTV Stunt Mania, MTV Fully Faltoo Films, MTV Bakra; our iconic VJ’s and characters or the 600,000+ hyperactive subscribers on mtvindia.com, our 350,000+ strong Orkut community, or the 500,000+ facebook community. On the go, MTV mobile is interactive 24x7 through it’s shortcode 56882 super serving signature customized content. MTV India is now part of Viacom18, a 50:50 joint venture between Viacom & Network TV 18, one of India and the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in… www.mtvindia.com.

About Burn
Brand Burn is available in a premium 250 ml slim can priced at Rs.75. As part of a phased roll-out, Burn has been made available in select premium channels and outlets in three key cities of Mumbai, Delhi & NCR and Bangalore. Internationally, Burn is one of the most successful energy drink’s from The Coca-Cola Company, with strong presence in countries like Russia, Ukraine, France, Italy, Great Britain, Austria, Poland, US, Australia, South Africa etc. Burn was first introduced in Europe in the 90’s, over the years its presence has expanded to over 86 countries. Its launch in India is a testament of the evolution of the ready to drink packaged beverage industry in the country.

The energy drink market in India is estimated to be around Rs 200 crore at retail price level. The energy drink market in India is bound to grow rapidly as it has done across the world (16 % CAGR from 1998-2009). The category is currently growing above 50% annually in the country.

About Coca-Cola India
Coca-Cola India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Burn, Georgia, Georgia Gold, Kinley and Kinley Club Soda through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors. In-addition the company’s business operations also engages approximately 1, 50,000 people in India.

For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com and www.myenjoyzone.com

About Submerge Entertainment Private
Submerge – The home of Electronic Dance Music in India; is a breakthrough concept that has revolutionized the music and clubbing scene in India. Since it's inception in 2002, Submerge has grown into India's largest promotions & events company for Dance music. The idea was to provide a global, contemporary clubbing experience as an alternative to the existing scene in India then. Today Submerge has a presence in all major Indian cities and is a torchbearer of the Indian EDM scene. Submerge is now one of the largest Events and Artist Management companies in India. The forum has grown into the largest such collective of DJs, Producers, Event Managers and EDM fans in India.

Submerge is hosted all over India and is always going to be about the musical experience with Tribal, Electro, Tech and Progressive House music brought to you by the best DJs from around the world. We pride ourselves in finding the best tracks, even unreleased white labels still hot off the press. Some of the artists who have been associated with Submerge is the part are Armin Van Buuren, Roger Sanchez, Sultan, John 00 Fleming, Axwell, Above & Beyond, John Digweed, Richard Durand, Markus Schulz, Sander Van Doorn, DBN, Sied Van Riel, Norman Doray, Arno Cost, Skazi Live, GMS, Dirty Vegas, Gordon Edge, Alex Miles, Paolo Mojo, Aly n Fila, Dan Booth, Talvin Singh, Neuormotor, Sean Tyas, Pete Gooding, My Digital Enemy, Menno De Jong, Shiva Sound System, Gareth Emery, Roger Shah, Shy O, Jalebee Cartel, Midivial Punditz, Ma Faiza and many more..

Join us at: www.submerge.in



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