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Colors beefs up movie library ahead of us uk launch
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MUMBAI: Hindi general entertainment channel Colors is on a movie acquisition spree ahead of its launch in the US and UK markets.

Colors has snapped up the telecast rights for 32 UTV movies for Rs 300 million. "We have taken the international rights as well. Even in US and UK, the Indian diaspora loves watching Hindi movies," says a source in Colors on request of anonymity.

Colors will have to take on the might of Zee TV and other Hindi entertainment channels who have a presence in these markets as the Viacom18 channel pushes for an international revenue stream.

Movies continues to play an important role in the programming mix of Colors in India. Out of the 32 UTV titles, Colors has got the first airing rights of 18 movies in India, followed by 24 reruns in five years.

For the first airing, nine are from UTV’s 2008-2009 slate, like Oye Lucky! Lucky Oye!, Dev D, Kaminey, Wake Up Sid and Kurbaan. Nine films are yet to be released including Chance Pe Dance.

Colors has also got 14 old movies including Jodhaa Akbar.

Source:indiantelevision.com
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