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Colors gets 'Blue' for Rs 40 million
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#1
MUMBAI: Just over a month after its theatrical release, mega-budget Blue will screen on top Hindi general entertainment channel Colors.

The Viacom18 channel has acquired for Rs 40 million the five-year telecast rights from Shree Ashtavinayak Cine Vision.

"It is a five-year movie syndication deal. Colors has acquired the rights for Rs 40 million," a source familiar with the transaction tells Indiantelevision.com.

The channel is planning to premiere it by November-end. The TV rights include first airing, plus five airings a year spread over five years.

Colors CEO Rajesh Kamat was unavailable for comment till the filing of this report.

The channel has already roped in HUL’s Vaseline petroleum jelly as title sponsor. Colors plans to get five-six associate sponsors.

“If Colors has got the rights for Rs 40 million, there is a strong possibility that it will make money on the first airing itself,” says a senior media buyer of a leading agency.

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#2
omg 40 million for a film?????????
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