Advertisement


Advertisement

Thread Rating:
  • 4 Vote(s) - 2.25 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Colors in party wear to woo cable ops
Advertisement
#1
MUMBAI: At a time when the economy is going through a downturn, and payouts to cable operators and MSOs are shriveling, the first of the celebrations announcing the introduction of Colors into the One Alliance bouquet was held in style in Mumbai.

Close to 300 cable operators, distributors and MSOs from the western region attended the event at the Hotel Grand Hyatt in suburban SantaCruz.

The dig – lavish by any standards – had performances from Bollywood stars Tanushree Dutta and Celina Jaitley to the merriment of the cable frat. To add excitement to the evening, models sashayed down the ramp wearing tight skirts and tops in the colours of the various IPL teams. A British magic act and an Australian dance troupe added some more colour.

Liquor was unlimited and flowed well down everyone’s throat and was mixed well with the menu which was rich.

Clearly, the intent was to show that One Alliance was No 1, the new sahenshah, and that message was communicated throughout the evening.

In attendance from the One Alliance group was Rajesh Kaul, from Sony was NP Singh and Sneha Rajani, and from Colors distribution head Sanjev Hiremath.

A bash that rocked late into the night. Its success can be gauged from the fact that none of the cable frat walked out with steady feet from the party venue. And Delhi, the next halt to woo the cable ops, was no different. A similar gig is planned in Kolkata and Bangalore.

Cable operators were impressed with the party. Some went to the extent of saying that the evening was a clear indication of the kind of popularity and clout that the One Alliance bouquet has with the trade. True. Now it has to get them to pay the rates that One Alliance has committed to Colors.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Colors launches AR experience for Bigg Boss on Instagram nairrk 0 377 12-03-2019, 11:06 PM
Last Post: nairrk
  General News: Vh1 India, Colors Infinity to air round 16 of Carabao Cup nairrk 0 342 10-30-2019, 11:05 AM
Last Post: nairrk
  General News: Colors Tamil’s game show based on KBC will be an all-women edition nairrk 0 313 10-29-2019, 12:22 PM
Last Post: nairrk
  Update: Viacom18 revises a-la-carte price of Colors, Colors Kannada to Rs 12 nairrk 0 288 10-14-2019, 12:32 PM
Last Post: nairrk
  General News: Colors partners with UC Browser to promote ‘Ram Siya Ke Luv Kush’ nairrk 0 424 08-19-2019, 07:25 PM
Last Post: nairrk
  Update: Are Your Cable TV And DTH Subscriptions Set to Become More Affordable? nairrk 0 362 08-19-2019, 02:52 PM
Last Post: nairrk
  General News: TRAI plans to allow third-party apps for TV channel selection.. nairrk 0 432 08-10-2019, 06:55 PM
Last Post: nairrk
  General News: TDSAT directs Star India to restore signal supply to Raj Cable Network on payment.. nairrk 0 469 06-26-2019, 07:33 PM
Last Post: nairrk
  General News: Colors Tamil to spruce up prime-time line-up with new fiction show ‘Myna’ nairrk 0 532 06-07-2019, 10:19 AM
Last Post: nairrk
  General News: Viacom18 to launch Colors Gujarati Cinema on 1 June nairrk 0 427 05-29-2019, 07:29 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement