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Colors launches reverse engagement marketing for Balika Vadhu
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Colors has announced a new contest for its top-rated fiction show Balika Vadhu, named ‘Mauka Gazab Ka.’

The five-day contest, beginning from 1 June, will enable a viewer to be part of the show, by answering to queries related to it.


Says Colors marketing head Rameet Arora, “Our shows, especially Balika Vadhu, have endeared families across the country. Anandi and the family are almost living in millions and millions of homes. So this is almost reverse engagement whereby a lucky winner from many of those homes will actually enter the Balika Vadhu house. This initiative is just one more step in our endeavour to take our shows and cast to a new level of involvement with the Indian family.”
[Image: colors_balika_01.jpg]

As a part of the contest, viewers will have to answer multiple choice questions that will be flashed during the show from 1-5 June via SMS. On 5 June all the five questions and answers will be flashed on the screen. The winner will be chosen through a lucky draw and he or she will get the opportunity to be a part of the show and work with Anandi and the entire cast of the show.


Airing at 8 pm, Balika Vadhu is Colors’ highest rated show. In the week ending 16 May, the show fetched a TVR of 4.78 for the channel.
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