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Colors opens wide lead over STAR Plus
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Riding on the deliveries from Khatron Ke Khiladi (opening 4.4 TVRs, average for Mon to Thu 4.1 TVRs), Colors jumped to 325 GRPs for Week 37 (TAM, CS 4+, HSM), ahead of STAR Plus (273 GRPs) by a whopping 52 GRPs.Zee TV delivered 254 GRPs.Sony (131 GRPs), NDTV Imagine (100 GRPs) and SAB TV (69 GRPs) stayed steady.
The strategy of putting Fear Factor Khataron Ke Khiladi (KKK) Level 2 at a new time zone of 9 pm has worked for Colors. Placed against top-rated fiction shows on the other Hindi general entertainment channels (GECs), KKK2 has opened with a TVR of 4.4, making it one of the biggest reality launches in the last two years.

Additionally, on the back of Akshay Kumar-hosted show, the Viacom18 channel has reached record ratings of 325 GRPs (gross rating points) in the week ended 12 September, as per Tam data.

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