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Colors to have colorful first anniversary
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On the occassion of its first anniversary on 21 July, Colors will don a refreshing look wherein butterflies will colour the channel logo.

Starting today, the coloured petals on the logo will transform into a tri-coloured butterfly for a moment. Signifying “not just the anniversary but the proverbial transformation of a caterpillar into a butterfly”, the logo will retain its original colours, shape and size.

The channel has also shot a one-minute song with all the cast and crew members of its shows and common public, during the Shukriya India ground activation. The song, penned by Amitabh Bhattarcharya and sung by Kailash Kher, concludes with Bollywood actor Akshay Kumar thanking Colors’ viewers for all their support. The channel had launched with Akshay Kumar starrer Fear Factor Khataron Ke Khiladi.
Says Colors CEO Rajesh Kamat “Right from day one, we have strived to give our viewers something unique and exciting with every show offering. Now, a year down the line, the channel has not only grown in terms of numbers but also in character and personality. These changes in our look are a representation of our growth and our way of celebrating the appreciation that has been showered upon us. This refreshing look and feel is our way of thanking audiences as part of our ‘Shukriya India’ campaign.”

The new look has come from the UK-based creative agency, Petrol, which had earlier designed its graphics.

Petrol creative director David Frearson adds, “Here at Petrol we wanted to reflect a channel is not only rich in colour, but also rich in life. To see the Colors brand soar was our inspiration behind the refreshed look, transforming the logo into a burst of butterflies or colourful flowers. It's truly a project that let us spread our wings whilst keeping the visual identity true to core values.”

As a part of their first anniversary celebrations campaign, the channel plans to visit over 20 Indian cities and towns in order to express their gratitude to their audiences.

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