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Come June 10, it’ll be a D-day for Videocon
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The household name in the Indian industry Videocon promises to launch its DTH by June 10. To capitalize the growing trend of the DTH market, Videocon has chalked out its plan to offer the TVs with the built-in Set-top-box, @ prices starting from Rs8000. The company foresees the current sale of 2 million TVs a year to increase further with the set-top-box being the highlight. Videocon is improving technologically with an offer of satellite DVD, to receive satellite signals and the price will be in the range of Rs4000 in addition to a home theater model; further consumers will feel elated with the exclusive STBs brought out by Videocon at Rs2000.

Videocon’s target area to begin with will be the entire northern region- from Punjab and will move southwards especially Kerala before the Onam and the Karnataka by Dusserah. Videocon stands apart in the DTH industry with its TVs and the company has already earmarked Rs10 billion for the next two year period and is gearing up to face the stiff competition from other popular DTH operators – Dish TV, Big TV, Digtial TV and Sun Direct.

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