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Corporates dish out schemes to cash-in on IPL
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NEW DELHI: As cricket buffs follow on television the progress of the Indian Premier League (IPL), corporates are unveiling various schemes ranging from live telecast on giant LCD screens to offering team jerseys and other merchandise to cash in on the sp orting extravaganza.

“Even though the entire country watches the tournament, the merchandise is not available in every city. So, we have a new show “Reebok 20:20 Cricket Mania'' on our channel where cricket lovers can buy the official team jerseys,'' says Sundeep Malhotra, C EO, HomeShop18, a home shopping channel. The show, which also provides updates of the tournament, offers jerseys, caps and bags to the viewers to buy.

“The show has exclusive Reebok merchandise of the IPL teams of Chennai Super Kings, Kolkata Knight Riders, Royal Challengers Bangalore and Kings XI Punjab,'' adds Mr Malhotra.

DLF, which is the official sponsor of the IPL, has set up large LED screens with relay surround sound system for an in-stadium experience for the viewers of national capital.

“We are organising the live telecast on the LED screens in the capital. The place can accommodate more than 2000 people at a time. All the eighteen matches will have cheerleaders cheering on each boundary and other important moments of the matches,'' say s Sanjey Roy, Sr General Manager, Corporate Communications, DLF Ltd. A live band will also perform before the toss, he adds. - PTI

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