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Custom duty hike to be passed on to consumers: Dish TV
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#1
Salil Kapoor, COO, Dish TV said the 5% custom duty hike on import of set-top boxes could be easily passed on to the consumer. He expected a lot of growth in the direct to home (DTH) industry with the Rs 7,000 crore outlay for rural development.

Here is a verbatim transcript of the exclusive interview with Salil Kapoor on CNBC-TV18. Also watch the accompanying video.

Q: The 5% hike on import of set-top boxes. What will happen to your margins and your earnings this year?


A: The 5% hike on customs duty, it was earlier exempted because the government probably wanted the sector to grow. Now, it has come back because the sector is already ramping up in the last one or two years. This can be easily passed on to the consumer.

Q: You have a lot of competition. Are you sure you will be able to pass it on if others take it on their books?

A: Yes, we will be. I think the entire industry is looking at that. Since we also foresee a lot of positives coming our way this year, the overall reduction of customs duty in LCD panels is going to see more traction in DTH as a platform. There will be digitization of TV entertainment happening from that end. With the Rs 7,000 crore outlay for rural development, if you see on the rural side, cable is not an option. So, DTH becomes more viable because electrification leads to more TV penetration, which leads to more DTH. So, there is a lot of growth expected in the DTH industry from that point of view.

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#2
That's really not a good news for DTH industry and its true because of this 5% hike in import duty of set top box by government will effect end consumers.

Because at end its the consumer who has to pay more because government had increased import duty to 5% on Set Top Boxes.
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