Advertisement


Advertisement

Thread Rating:
  • 33 Vote(s) - 2.64 Average
  • 1
  • 2
  • 3
  • 4
  • 5
DD Kerala programme demonstrates use of TV for development at grassroots
Advertisement
#1
Demonstrating the use of television to bring about changes at the grassroots level, a competitive show in Kerala has resulted in developmental projects ranging from dairy sector interventions, health care projects, panchayat-run courts to settle cases and organic farming.

Doordarshan’s Thiruvananthapuram Kendra commenced the 103-episode Green Kerala Express in March last year and ended with Elappully village panchayat in Palakkad winning the Rs. 10 million prize.

The Green Kerala Express was the first social reality show on Indian television showcasing the grassroots-level development initiatives of three-tier local bodies.

Encouraged by Doordarshan’s programme, Elappully which was mainly inhabited by debt-ridden marginal farmers had undertaken a Dairy project to enhance milk production. With a complete dairy village concept, Elappully achieved a four-fold increase in milk production in the past two years from 2,400 litres per day to 12,000 litres a day, helping the Dairy farmers to fetch a combined turnover of 75 million last year.

One hundred and fifty-two panchayats had vied with one another and Panchayat office- bearers were given half-an-hour slot to SMS their votes for the panchayats of their choice.

http://www.indiantelevision.com/release/...grel43.php
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  General News: Star Sports launches regional campaign for ISL with Kerala Blasters nairrk 0 300 10-15-2019, 06:35 PM
Last Post: nairrk
  General News: Pogo, CN kick-of 14th edition of school contact programme nairrk 0 317 08-05-2019, 02:24 PM
Last Post: nairrk
  General News: Nickelodeon kick starts school contact programme in over 650 schools nairrk 0 337 08-02-2019, 03:12 PM
Last Post: nairrk
  General News: Discovery Channel’s one-hour docu on Kerala floods to premiere on 12 Nov nairrk 0 699 11-10-2018, 12:25 PM
Last Post: nairrk
  General News: BBC to launch half-hour weekly programme from India nairrk 0 631 11-03-2018, 07:05 AM
Last Post: nairrk
  General News: Star Sports to celebrate MS Dhoni’s birthday with special programme on 7 July nairrk 0 697 07-07-2018, 07:02 AM
Last Post: nairrk
  General News: Cartoon Network to reach out to 1 million kids with its School Contact Programme nairrk 0 446 08-01-2016, 01:52 PM
Last Post: nairrk
  Breaking News: Mediaone channel programme updations started Youth Festival MAHI 0 1,524 12-12-2012, 11:40 PM
Last Post: MAHI
  DTH News: NewsX brings new development in the case of appointment of Chief Vigilance Commission Sathish 0 1,188 02-08-2011, 08:34 PM
Last Post: Sathish
  Help: Asianet Plus channel secured second position in Kerala Sathish 2 1,998 11-10-2010, 08:18 PM
Last Post: Mr.AB

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement