Advertisement


Advertisement

Thread Rating:
  • 6 Vote(s) - 2 Average
  • 1
  • 2
  • 3
  • 4
  • 5
DEN Networks cashes in on DTH campaigns
Advertisement
#1
New Delhi: The cable companies, along with the DTH service providers, are reaping benefits from the annual Rs 1,000 crore marketing blitz undertaken by the six DTH providers.

DEN Networks is set to double its cable subscriber base to 20 million within next 12-18 months, that too without spending any money on promotions. As a result, by end-2011, mid-2012, DEN is hopeful of becoming the single-largest cable firm in India commanding 35-40% in the overall market.

DEN says the ad-marketing blitz by DTH companies over the past years has helped spread awareness about digital cable. This, according to DEN, has helped the company acquire large number of cable subscribers by offering digital cable at competitive costs coupled with customised services. And thanks to the high-marketing spends of all DTH firms, DEN has not indulged in any advertising or marketing campaigns to achieve its existing 10 million subscribers.

DEN Networks cashes in on DTH campaigns

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Siti Networks launches mobile app for its cable TV customers nairrk 0 679 01-09-2019, 07:25 PM
Last Post: nairrk
  General News: ZEEL Issues Disconnection Notice To Cable TV Networks In Maha nairrk 0 620 07-17-2018, 11:23 AM
Last Post: nairrk
  General News: DEN Networks ties up with Visiware, launches premium gaming service nairrk 0 567 05-02-2017, 06:37 PM
Last Post: nairrk
  General News: DEN Networks’ drive to increase cable TV ARPU nairrk 0 633 03-21-2017, 09:50 AM
Last Post: nairrk
  Update: DEN Networks launches DEN TV+, OTT services nairrk 0 531 02-28-2017, 07:48 AM
Last Post: nairrk
  General News: Siti Cable Network renamed as Siti Networks nairrk 0 533 08-16-2016, 10:37 AM
Last Post: nairrk
  Update: I&B min notifies rules for cable TV networks waytobala 0 1,098 04-30-2012, 01:00 PM
Last Post: waytobala
  Help: Den Networks, Hathway Cable & Datacom join hands for set-top box campaign Sathish 0 2,701 01-05-2012, 10:33 AM
Last Post: Sathish
  DTH News: Big CBS, Den Networks sign deal Sathish 0 963 11-15-2010, 04:50 PM
Last Post: Sathish
  Digital cable services 'Digitelly' by DEN Networks Mr.Bhat 1 2,882 07-29-2010, 09:08 PM
Last Post: greatsadiq

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement