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DTH News : 94.3 MY FM sweeps the Brand Leadership Award second time in a row
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94.3 MY FM has been honoured; yet again this year with the Award for Brand Leadership in Radio by the World Brand Congress 2010, the prime tryst between the smartest intellects behind the world's most flourishing and distinct brands. The Taj Lands End, Mumbai roofed the world's most influential branding and marketing elites during the three-day extravaganza between the 22nd to the 24th of November, 2010. 94.3 MY FM, the offshoot of the Dainik Bhaskar Group, is the largest solely non-metro based radio network in the country. The radio channel has been ceaselessly seeking to popularise radio, both as a medium of entertainment in tandem with being a medium of advertising as well, especially in the tier 2 and tier 3 markets.

The revered jury appreciated 94.3 MY FM's ability to incorporate their philosophy of Jiyo Dil Se in every diminutive aspect of their extensive business strategy resulting in achievement of success par excellence in product offerings, marketing strategy, people's initiatives and sales strategy.

To attain a superior brand presence, MY FM has meticulously developed a distinct content combining regionally differentiated preferences that uphold MY FM's ideology of Jiyo Dil Se following consistent research and ideation.

Full Story: Indian DTH Blog

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