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DTH News : Big FM announces Kannada Television Biggies
BANGALORE: In continuation of the awards that the group has been announcing for recognition for performance in the regional television space, Reliance Broadcast Network (RBNL)’s Big FM announced the Kannada Television Biggies in Bangalore.

The title sponsor for this event remains Cocoraj, which is also the sponsor for the Telugu Television Biggies that were announced earlier this month. The event will be held in Bangalore on 7 January.

The show will be broadcast on Star’s Kannada general entertainment channel Suvarana TV sometime later.

“It will probably be on a weekend. Depending upon the footage we get, it could be a 3 or 4 hour show,” said a source at Suvarana. The associate sponsor for the Kannada Biggies is Deccan Chronicle.

The station has shortlisted three to four nominations for each category in the voting forms. The promotion campaign for the event was kicked off today by dignitaries, casting vote for their favourite shows and stars.

Big FM says that the Kannada Biggies will see the entire Kannada television industry come forward to campaign for themselves or their colleagues on its Bangalore radio station.

The radio broadcaster says that the on-ground voting will be promoted and activated through a specially fabricated float (canter) which will cover voting at corporate, IT parks, malls, apartments, activation at various outlets, breakfast joints and hang-outs in and around Bangalore. Voters can cast their votes and drop their nomination forms in the ballot boxes available in the canter.

A part of online promotions is a dedicated microsite where viewers can cast their votes and catch up on all the awards excitement as well as emailers and SMS push in the region. Big FM has also planned an outdoor and a print campaign to get voters to cast their votes.

The awards will be distributed in seven ‘popular categories’ –Best Actor; Best Actress; Best Anchor Male/Female; Best Comedy Person; Best Daily soap; Most Popular Channel and Most Popular News Channel. There are also 14 jury awards that will be given.

Conspicuous by their absence are entries from The Sun Television Network’s (Sun) Kannada GEC, News and other channels. The Sun group was the first to start private television Kannada entertainment broadcasting in the state and its Udaya channel is the biggest player by far in the Kannada television space in terms of overall TAM ratings. Also, amongst the 45 radio stations that it operates in the country, Sun presently has four FM radio stations in Karnataka – in Bangalore, Managalore, Mysore and Gulbarga.


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