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DTH News : Cartoon Network to air Generator Rex
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Cartoon Network (CN) is bringing to India what it describes as a “hi-tech, cutting-edge animation” show called Generator Rex starting this Sunday.

Online premiere

Speaking to Business Line, Mr Krishna Desai, Director, Programming, South Asia, Turner International India, said that in a novel move, it was premiered online in December.

The show was launched in the US last year.

It is about a 15-year-old who is as much a teenager as a superhero fighting to save the world from nano-robots wreaking havoc by infecting human beings.

It is an action and machines-based show and is basically boys-driven but the comic tone will appeal to girls, Mr Desai said.

Toys

The channel has a tie-up with Mattel to launch toys based on the show in the Asia-Pacific region later this year, Mr Desai said.

Generator Rex is made by the creators of Ben 10, another big show on CN which is in its third season now since 2007.

After Tom & Jerry, it is the second most popular show on the channel.

At Cartoon Network Enterprises, the licensing and merchandising arm of the channel, Ben 10 products are the biggest, spread as they are across several categories including toys, stationery, school products and online properties, Mr Desai said. Plans for Rex are “similar, if not better”.

Cartoon Network will also launch Tripura, a movie on suras and asuras (gods and demons) later this year, in partnership with ACK Media which owns the Amar Chitra Katha brand.

Mr Desai said the kids' channels category was underpriced – the share of kids' channels across C&S homes is 4-5 per cent of all TV channels but advertising revenue accounts for only 2-2.5 per cent. This means there is much potential for growth, he said. Further, TV viewership by 4-14-year-olds has kids' channels accounting for 15-20 per cent over the years. The number of children's channels has grown to eight since CN launched in India in 1997. This channel dominates kids' channels – its absolute channel share is 3.9 per cent while Pogo, also for children and from the Turner stable, comes second at 3.3 per cent, Mr Desai said.

Source: The Hindu Business Line

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The Cartoon Network has converted almost all its cartoon character into online game characters. The Clone Wars is no exception, and you get to appreciate it more while you go to the website fanatical for it.
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