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DTH News : "Chocoliebe Eclairs Plus Radio One MUSIC KA SHAHENSHAH – season 2" on Radio One
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November 16, 2010: If you believe that you are the music knowledge ka maha saagar, then be prepared for the big battle! Put on your amour of music gyan… polish your sword of music information and get ready for the mahayudh with the maharatis of music, Shankar-Ehsaan-Loy as 94.3 Radio One is back once again with the music ka maha quiz show, Chocoliebe Eclairs Plus Radio One MUSIC KA SHAHENSHA – season 2.

The station with the ‘Maximum Music, Maximum Choice’, gives you the opportunity of a lifetime! Test your music quotient and win lakhs by participating and competing with none other than the sensational musical trio, Shankar-Ehsaan-Loy in the first of its kind musical quiz show called Chocoliebe Eclairs Plus Radio One MUSIC KA SHAHENSHAH (MKS), season 2.

Speaking about the reason for introducing the show and the uniqueness of it, Shyju Varkey, National head of Marketing 94.3 Radio One said, “Over the years 94.3 Radio One has been one station known to formulate and execute properties which are unique and have music as the core product offering. MKS is an extension of what our product truly stands for. We believe that our properties should reverberate with our proposition of Maximum Music, Maximum Choice. Every station plays lip service to the music proposition; we give the listener the real deal”.

Elaborating on the show he said, “This fun contest will have straightforward to outstandingly difficult questions in the hope to find the true blue music aficionado. During the 1st season of the show we got spectacular response from our listeners. While each city had a winner, there were hundreds who took part on-air and won cash and thousands who participated in the activity in a bid to become Music Ka Shahenshah; hence, the need to replicate it.”

Starting October 2nd with on air promotions and call for entries from October 11th, the show began on air on October 25th across 7 cities; namely Mumbai, Delhi, Bangalore, Ahmedabad, Pune, Kolkata and Chennai. The contest will be held over 7 week where the 94.3 Radio One MJs will test listener’s music knowledge.

Full Story: Indian DTH Blog

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