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DTH News : Dish TV signing short-term contracts in anticipation of tariff order implementation
[Image: PtS5Tkq.jpg]MUMBAI: With the Telecom Regulatory Authority of India (TRAI) tariff order and interconnect regulation moving closer to reality in light of the Madras High Court judgement, direct to home (DTH) Dish TV India is doing short-term deals in anticipation of the tariff order implementation.

Speaking with analysts recently, Dish TV chairman and managing director C(MD) Jawahar Goel said that the company is doing 3-4 month contracts keeping in mind the tariff order implementation.

The Madras High Court had recently upheld the order of Chief Justice Indira Banerjee by upholding the TRAI’s powers to frame tariff for the broadcasting sector.

The TRAI had also stated that it will maintain status quo for two weeks after Star requested for suspending the order for four weeks. Both Star and TRAI have filed caveats in the Supreme Court. The TRAI quality of service (QoS) regulations are also under challenge before the Delhi High Court by Tata Sky and Airtel Digital TV.

Goel also said that the tariff order will benefit the DTH sector as distribution platforms will be allowed to charge for the bandwidth and for providing certain free to air (FTA) channels in addition to getting margins on pay channels.

He also noted that the tariff order will remove discrimination. “We will get the content at the same cost as a cable operator in Chennai like Arasu Cable. The same price will be applicable to us,” he stated.

The Dish TV CMD also said that the combination of Dish TV-Videocon d2h has started showing results as it has managed to reduce content costs in some cases.

“I can say the broadcasters have recognised the combined entity. Earlier we used to give 7%, 8%, 5% increase. This is no longer the case rather. In some of the cases, we have reduced the content costs while some agreements are still pending,” he noted.

Queried whether the restatement of Dish TV’s subscriber base from 29 million to 23 million brings content benefit, Goel said that there will be no impact as that is based on how many subscribers consume the content which is counted on a monthly basis.

Dish TV India Group CEO Anil Dua said that the industry has to work together to implement the tariff order. He also said that the Mera Apna Pack a la carte offering which has 2.2 million subscribers was a precursor to the implementation of the Tariff Order.

“We are the only one I guess in any of the DPO including cable or the DTH industry who are geared up to sell the pay channel based on the Tariff Order and the customer demand,” Dua said.


Airtel Digital HD Recorder / Kerala Vision Digital TV
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