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DTH News : Dish TV to negotiate content deals based on consumer insights gathered from RIO offer
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Dish TV to negotiate content deals based on consumer insights gathered from RIO offering

[Image: dish-tvlogo.jpg]MUMBAI: Direct to home (DTH) operator Dish TV has said that it will negotiate content deals with broadcasters based on the data it has collected of more than 0.5 million subscribers who have subscribed channels on a la carte basis.

Barring sports and regional channels, Dish TV has started providing channels on a la carte based on Telecom Regulatory Authority of India’s (TRAI) new tariff order even as the matter is stuck in Madras High Court.

Dish TV CMD Jawahar Goel has said almost 0.6 million subscribers have opted for various channels after the new a la carte offering was rolled out. The DTH operator has got rich insights as to which channels and offerings are popular with consumers.

It will use this insight to negotiate deals with broadcasters. Till now, the only yardstick of a channel’s popularity was BARC ratings. A la carte offering gives freedom to the subscribers to only pick channels that they want.

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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