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DTH News : Experience 'Full Tension Release' with RED FM
Had an exhausting day at work, fought with your spouse or parents? Are you stressed out and don't know how to relax? Well, sit back and let Red FM and RJ Rishi Kapoor provide you with a 'Full Tension Release'. RED FM 'the station for expression' launched a new campaign today to promote its new late night show Full Tension Release. Hosted by the effervescent RJ Rishi Kapoor (Monday - Friday, 9:00pm - 12:00am), the show promises to help the listeners unwind after a hard day's work.

Besides extensive promotion on air, the campaign will use elements from outdoor and ambient media (bus backs, hoardings, auto rickshaw branding, branding in malls and popular hangouts etc) to ensure that the USP of the show is reinforced in the minds of Mumbaikers. Facebook and Twitter will also be used to reach out to social media savvy listeners.

Hosted by RJ Rishi Kapoor, a practicing dentist by day, Full Tension Release deviates from the typical retro music or love advice being aired during the night shows on other radio stations. 'Full Tension Release' airs super-hit, refreshing songs from the last two decades. The show has a gamut of segments like Song of the day, Tension Meter, and Ajab Rishi ka Gazab Khel that are interactive and entertaining.

Full Story: Indian DTH Blog

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