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DTH News : Hello FM kicks off campaign to garner aid for HIV positive kids
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Hello FM met with resounding success with its first ever region centric corporate social responsibility initiative called ``Petralthaan Pillaiya'' in 2009. "Petralthaan Pillaiya'', a Hello FM initiative, started in association with PSI (Population Services International), with the single objective of providing medical insurance to HIV positive children in Tamil Nadu, is back. The campaign managed to garner Rs 23 lakhs from around 5,000 contributors in 2009, which was used for providing medical insurance to 2,500 HIV positive kids.

Given the success of the campaign, which was exclusively delivered by Hello FM as one of the founding partners, TANSACS (Tamil Nadu Aids Control Society) had approached PSI and Hello FM to be part of this activity this time around and extend education and nutrition assistance to the HIV positive kids besides medical insurance.

Through this initiative, Hello FM, PSI and TANSACS propose to provide the aforementioned benefits to around 7,000 children who are either orphan or vulnerable.

Apart from Kamal Hassan, actors Madhavan, Trisha and Ramesh Aravid have come forward to extend their support for this noble cause. All these stars are reaching out to Hello FM listeners by participating in different shows.

Source: Indian DTH Blog

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