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DTH News : Indian DTH operator launches live music VOD
International gigs via iConcert are to become available to viewers of Reliance BIG TV via the direct to home (DTH) TV operator’s video on demand (VOD) service.

Around 1,000 eclectic concerts, including some from Lady Gaga, Santana and Usher, can be ordered by subscribers to watch in either standard or high definition, thanks to a deal between Reliance BIG TV and Transmedia, the owner of iConcerts and its international distribution arm THEMA.

“With this tie-up Reliance BIG TV subscribers will now be able to enjoy high quality international concerts at the click of a button,” said Sanjay Behl, CEO, Reliance BIG TV in a report by Indian Express. “Introduction of iConcerts is yet another step in enriching our bouquet of offerings for the Indian market.”

Like the other five pay-TV DTH operators in India, Reliance BIG TV has been busy recently acquiring new subscribers. Umesh Rao, chief marketing officer said last week that the company’s sales jumped three-fold during the festive season. Thanks to the additional subscriptions in October and early November, Reliance BIG now has a base of over three million.


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