Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
DTH News : Only the logo will change
Advertisement
#1
As the clock strikes 12 midnight, the logo on popular Hindi, Bengali and Marathi news channels Star News, Star Ananda and Star Majha will change. In fact as the communication from the channels has been emphasizing, save the brandname, nothing else will. Following the announcement of the discontinuation of the Star brand affiliation with MCCS (Media Content and Communications Pvt Ltd), the the Ananda Bazar Patrika and Star India jv, the three 24-hour channels will be rechristened. Star News to ABP News, Star Ananda to ABP Ananda and Star Majha to ABP Majha.

MCCS unveiled its new logos for the three channels and kicked off its communication campaign around the rebranding on May 7. The creative communication campaign was developed by Lowe Mumbai and the media buying plan was formulated by Mindshare. The aggressive communication campaign based on the theme, “Our Stars don’t change, our News does not change, only our Name changes”, was launched across media, on TV, Print, Radio, Outdoor and Internet to familiarize viewers and stakeholders about the new name and logo.

Just hours ahead of the rebranding, MxMIndia spoke to Mr Ashok Venkatramani, CEO, MCCS on the acceptability levels of the new name, measures being undertaken to retain viewership and the road ahead for MCCS.

What time will the change happen?
Tonight. 12 midnight.

continued...

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  Update: MIB approves name change applications of Star, TV18, Softline, Pen Studios nairrk 0 344 03-05-2020, 10:40 AM
Last Post: nairrk
  General News: Broadcasters revise MRP, change bouquets ahead of D-Day nairrk 0 537 12-28-2018, 10:43 AM
Last Post: nairrk
  Breaking News: MIB grants four, cancels three, approves name change of four TV channel licences IDF Knight 0 601 08-13-2018, 02:04 PM
Last Post: IDF Knight
  General News: Star Maa unveils new logo for Big Boss Telugu S2 nairrk 0 693 05-14-2018, 01:59 PM
Last Post: nairrk
  General News: BloombergQuint ready for launch; awaits licence name change approval from MIB nairrk 0 812 10-25-2017, 10:27 AM
Last Post: nairrk
  Update: Zee TV new logo unveiled; refreshed digital platform Zee5 launch soon nairrk 0 1,136 10-16-2017, 09:10 AM
Last Post: nairrk
  General News: Zee TV to unveil new logo on 15 October nairrk 0 857 09-14-2017, 07:39 AM
Last Post: nairrk
  Breaking News: "Sony Pictures Network" Sports channels New Logo Launched anil yadav 5 1,189 07-19-2017, 07:22 AM
Last Post: Mr.Bhat
  General News: Epic to launch as an infotainment channel on 4 July with fresh content, logo nairrk 0 807 06-20-2017, 08:58 AM
Last Post: nairrk
  General News: Sony unveils new logo, to introduce new shows nairrk 0 728 11-20-2016, 09:37 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement