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DTH News : RAM Week 45: Radio Mirchi going strong in three metros; Big FM tops in Bengaluru
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In Mumbai, meanwhile, the No. 2 and No. 3 radio stations – Red FM and Radio City, respectively – have lost market share.

The Radio Audience Measurement (RAM) data for Week 45 is out. Here is an update on the four RAM markets.

Mumbai

Radio Mirchi is No. 1 in the city with a market share of 17.4 per cent; its average market share for the last four weeks is 17.3 per cent.

The second and third spots in the city are occupied by Red FM and Radio City, respectively. Red FM has a market share of 12.9 per cent with a loss of 0.9 percentage point compared to the previous week’s ratings. Its last four weeks’ average market share is 13.6 per cent.

Radio City has a market share of 12.4 per cent with a loss of 1.3 percentage points. Its last four weeks’ average market share is 13.7 per cent.

Big FM and AIR FM Gold tie at No. 4, with identical market shares of 11.8 per cent. While Big FM’s share remains unchanged from last week, AIR FM Gold has lost 0.2 percentage point in this period.

At No. 6, Fever FM has a market share of 11.6 per cent, with a gain of 0.2 percentage point. It is followed by AIR FM Rainbow, with a market share of 5.9 per cent and a gain of 0.7 percentage point. At No. 8, Radio One has a market share of 5.7 per cent.

Among the other stations in Mumbai in Week 45 are Vividh Bharati, which has a market share of 4.9 per cent, followed by Akashvani Mumbai at 2.9 per cent.

Delhi

Radio Mirchi is at the top spot in the city with a market share of 24.1 per cent and a loss of 0.3 percentage point. The radio station’s average market share for the last four weeks is 24.4 per cent.

Fever FM and AIR FM Gold occupy the second and third spots in the city. Fever FM has a market share of 18.2 per cent, losing 0.1 percentage point vis-à-vis last week; while AIR FM Gold has 17.9 per cent market share, with a gain of 0.7 percentage point.

Red FM is at No. 4 with a market share of 9.5 per cent. Its last four weeks’ average market share is 9.7 per cent.

Radio City is at No. 5 with a market share of 8.3 per cent. It is followed by Big FM with a market share of 7.3 per cent and Radio One with 5.3 per cent.

Among the other stations in Delhi this week, Oye!FM has a market share of 3.1 per cent, followed by AIR FM Rainbow (2.8 per cent) and Hit 95 FM ( 1.7 per cent).

Full Story: Indian DTH Blog

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