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DTH News : RAM Week 46: Radio City gains in Mumbai
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In Mumbai, Radio City has registered a gain of 2.3 percentage points in market share.

The Radio Audience Measurement (RAM) data for Week 46 is out. Here is an update on the four RAM markets.

Mumbai

Radio Mirchi is No. 1 in the city with a market share of 17.6 per cent, registering a gain of 0.2 percentage points over the previous week. Its average market share for the last four weeks stands at 17.3 per cent.

Radio city has moved up to the second position, leaving behind Red FM.

Radio City has a market share of 14.7 per cent with a jump of 2.3 percentage points and its last four weeks' average market share is 13.4 per cent.

Red FM is at No. 3 and has a market share of 12.6 per cent, registering a marginal loss of 0.3 percentage points. Its last four weeks' average market share is 13.5 per cent.

Big FM is at the fourth position in Mumbai with a market share of 11.7 per cent and its last four weeks' market share turns out to be 11.8 per cent.

Air FM Gold occupies the fifth spot with a market share of 11.3 per cent, which is the same as last week.

Fever FM is No. 6 in the city with a market share of 11.3 per cent, registering a loss of 0.3 percentage points in comparison to Week 45. Its last four weeks' market share is registered at 11.4 per cent.

Radio One is placed seventh with a market share of 5.5 per cent and a loss of 0.2 percentage points. AIR FM Rainbow has a market share of 5.3 per cent with a loss of 0.6 percentage points.

Among the other stations in Mumbai in Week 46 are Vividh Bharati, which has a market share of 4.6 per cent, followed by Oye FM (2.7 per cent).

Delhi

Radio Mirchi leads in the city with a market share of 24.2 per cent, a bit lower than its last four weeks' average share of 24.3 per cent. It saw a gain of 0.1 percentage points in Week 46.

The next two spots are occupied by Fever FM and AIR FM Gold, with market shares of 18.1 per cent and 17.2 per cent, respectively. While Fever FM has lost 0.1 percentage points; AIR FM Gold has registered a loss of 0.7 percentage points. The average market shares of the stations are 18.3 per cent and 17.5 per cent respectively.

Red FM is at No. 4 with a market share of 9.7 per cent, registering a gain of 0.2 percentage points. Radio City is at the fifth position with a market share of 8.3 per cent, without any change in the market share over the previous week.

In Week 46, Big FM and Radio One have garnered market shares of 7.1 per cent and 5.3 per cent respectively, occupying the sixth and seventh positions. The average market share of Red FM is 7.6 per cent and that of Radio One is 5.4 per cent.

Oye! FM and AIR FM Rainbow follow with market shares of 2.4 per cent and 2.0 per cent respectively.

Full Story: Indian DTH Blog

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