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DTH News : Sab expands primetime with magic comedies at 7.30 pm
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Sab, the family light comedy entertainment channel from the Multi Screen Media stable, is expanding its original primetime programming with the introduction of two magic comedy shows at the 7.30 pm slot.

The channel, which has seen a progressive rise in ratings, had its first original shows in primetime at 8 pm, followed by its flagship programme Tarak Mehta Ka Oolta Chashma at 8.30 pm.

Sab will premiere the first show, Ring Wrong Riing, on 13 December. This will air every Monday-Wednesday, while Gilli Gilli Gappa will be launched on 16 December and will air on Thursday-Friday.

As part of its plans to up original programming hours, the channel recently created the Friday 9 pm slot and launched a comedy serial, Jaankhilavan Jasoos.

Sab EVP and business head Anooj Kapoor said, "We are expanding our primetime to maintain the growth momentum. It serves two related purposes - growing TRP ratings and increasing original programming hours."

Kapoor cited the example of Zee TV, which is expanding its primetime by one-hour and launching original shows in the 6-7 pm band.


Sab has experimented within the comedy genre with silent comedy, horror comedy, gangster comedy, courtroom comedy and police station comedy, but this is the first time they are launching shows in magic-comedy segment.

Kapoor added, "Right now, we have various genres of comedies on air. With these two serials, we have added one more flavour, one most loved by kids."

Ring Wrong Riing is produced by Anjaney Telefilms (who also produced Son Pari), Gili Gili Gappa is from Garima Productions who currently produce Lapataganj for Sab.

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