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DTH News : Tata Sky ShortsTV service to offer 600 hours of content
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[Image: Tata-Sky-ShortsTV-cover.jpg]

MUMBAI: The recently announced short form content partnership between DTH operator Tata Sky and ShortsTV, a 24/7 TV channel dedicated to short films will provide about 600 hours of short format stories on a single platform that can be accessed on-the-go.

Tata Sky ShortsTV will feature a line-up of 2000 premium titles, including the best of Oscars, Cannes etc. as well as a collection of recent Indian short stories and films. Subscribers can look forward to a mix of short films covering a variety of genres such as comedy, drama, thriller, mystery, crime, and adventure among others. This premium offering will be available to subscribers 24X7 on their television and the Tata Sky Mobile App.

Tata Sky ShortsTV will aim to open the world of short films to a larger Indian audience featuring acting mavens from across Hollywood and Bollywood such as Tom Hiddleston, Judi Dench, Benedict Cumberbatch, Keira Knightley, Naseeruddin Shah, Nawazuddin Siddiqui, and Radhika Apte to name a few.

Some of the international finds include among others ‘God of Love’, ‘Bear Story’, ‘Atlantic’, ‘Henry’, ‘Borrowed Time’, ‘Curfew’ and Picture Paris. Also ‘Chutney’, ‘Ahalya’, ‘Shunyata’, ‘Aamad’ are some of the critically acclaimed films that will be available on the platform.

Tata Sky ShortsTV is available on Tata Sky Mobile App and can also be accessed on Channel #113 (SD) and #112 (HD) for Rs. 75 a month on TV through an STB and on watch.tatasky.com.

Tata Sky chief content officer Arun Unni said, “As viewing habits evolve, short films have seen a huge surge in popularity across the world, including in India. Increasingly, prominent filmmakers & actors are using this creative medium to tell wonderful stories being watched by millions on the internet. However, there hasn’t been a single curated destination for the Indian consumer to watch this content. ‘Tata Sky ShortsTV’ aims to be that destination where a curated selection of 2000+ of the World’s best short films can be enjoyed on a 24*7 basis. We are proud to partner with “Shorts TV”, who have worked hard for more than a year to localize the proposition with 500+ Indian short films.”

Shorts International CEO, member of the Academy of Motion Pictures Carter Pilcher said, “We are thrilled to partner with Tata Sky. They’re India’s cutting-edge content distributor and as their launch of Tata Sky ShortsTV proves, they’re way ahead of the crowd. The new Tata Sky ShortsTV service is a fantastic addition to their value-added services portfolio and will be a huge success with millennial audiences and those who love the best movies. ShortsTV has also partnered with Royal Stag Barrel Select Large Short Films to bring a flood of India’s most original and powerful short films to Tata Sky ShortsTV.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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