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DTH News : Tata Sky builds capability to add 200 channels by year-end
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[Image: fFXMU3s.jpg]MUMBAI: In a direct-to-home (DTH) sector where there is transponder shortage, Tata Sky is developing capability to offer 200 more channels by the end of 2016.

Tata Sky has selected Ericsson’s AVP 4000 compression platform to achieve this, a move that will allow it to widen its offering to customers.

The technology will help Tata Sky to deliver 150 standard-definition and 50 high-definition channels.

The solution addresses Tata Sky’s requirement for an encoding platform that meets the complex video processing demands associated with HD content.

Tata Sky chief technology officer Yigs Riza said, “As India’s entertainment sector evolves, there is a rapid proliferation of channels and the consumer is spoilt for choice. People are increasingly choosing to view content not only of high quality but also as per their personalised choices. As a long-term strategic partner of Tata Sky, Ericsson has continuously delivered significant bandwidth efficiencies year-over-year, and its expertise will enable us to develop and deliver 50 new HD channels that respond to today’s growing market expectations. Ericsson’s AVP 4000 compression platform will not only significantly extend our channel offering, but also deliver the high quality, reliability and operational flexibility that our subscribers expect.”

Part of the award-winning Ericsson AVP encoding range, the Ericsson AVP 4000 compression platform offers superior system encoding for IPTV, cable, satellite and broadcast. It delivers greater reliability and flexibility with lower transmission delay to ensure media organisations use bandwidth more efficiently and consumers receive a high-quality viewing experience.

Ericsson’s head of technology, TV & media Giles Wilson noted, “In today’s TV and media marketplace, it’s the consumer that is dictating the pace of change through their constantly rising expectations of how the modern TV experience should look and feel. Consequently, the need for service providers to evolve and adapt has never been greater, and Ericsson is laser focused on providing its customers with the necessary technologies, innovations and services to help them do this. This latest project with Tata Sky reflects our continued commitment to offering market-leading services that help our customers to achieve success through the delivery of more high-quality content experiences to wider audiences.”

The Ericsson AVP 4000 is powered by the company’s first video processing chip, designed to deliver outstanding picture quality at HD and SD, in both MPEG-2 and MPEG-4 AVC and offers a strong roadmap for operators who wish to extend their service offerings to 4K and high dynamic range (HDR) technologies.

Source:

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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