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DTH News : Tata Sky cuts SD, HD STB price by Rs 400 with an eye on untapped markets
#1
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MUMBAI: Direct to home (DTH) operator Tata Sky has reduced the price of its standard definition (SD) and high definition (HD) set top boxes (STBs) by Rs. 400 each.

The objective is to make Tata Sky available to a larger set of audience residing across the many untapped corners of the country. Tata Sky SD and HD STBs will now be available at Rs. 1600/- and Rs. 1800/- respectively.

With this initiative, Tata Sky aims to achieve the objective of ensuring every family across India has access to a plethora of digital-quality channels & services.

The STB with the new price is now available at local dealers and retail stores across towns and villages in India. The customers get to choose from a variety of tailor-made packs, a-la-carte channels and bundled combo offerings with the flexibility to add and drop desired channels.

Tata Sky has achieved new benchmarks in customer service (with 12 language call centres), pioneering technology (Recorder, 4K STB, Tata Sky Binge) and over 600+ channels & services for subscribers to enjoy.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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#2
Along with CISCO NDS Tata Sky also selected Irdeto encryption which is cheaper in price. I think they are delivering price benefits to customers now. Maybe now set-top boxes are also of low quality. Older model STV's of Tata Sky and Airtel were of best hardware quality.
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