Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
DTH News : Tata Sky enhancing VAS services to shore up revenue
DTH service provider Tata Sky is focusing on enhancing value-added services under the platform 'Active' services.

The company by airing educational content in association with group company Tata ClassEdge is aiming at an additional 10 percent new value-added services (VAS) customers, according to Tata Sky CCO Malay Dikshit.

"Currently 25-27 per cent of our connections are using active services (VAS services) out of 17 million connections," Dikshit said here today after the launch of Tata Sky Classoom.
He said around 60 per cent of new Tata Sky customers were from the rural and semi-rural background.

Edutainment services account for only 15 per cent of the total VAS services while entertainment services take up the majority of the VAS at 40 percent of the total pie. The rest 35 percent of its VAS revenue comes in from lifestyle offerings, officials said.

"The share of edutainment revenue to the total VAS revenue is likely to go up phenomenally as we are getting serious in the field of education as a service on our network," Dikshit said.

However, Dikshit declined to share the VAS revenue of Tata Sky, but said the new value proposition in education would help the company expand further into households.

The Tata group-owned company recently tied up with another group company Tata ClassEdge to provide educational content on television from Class 5-8 in the fields of mathematics and science with monthly charge of Rs 59 per month onwards.

Tata ClassEdge has set a target to reach 10 million students by 2025. Since 2011, it has been able to cover a base of 1.5 million students through direct tie ups with 1,300 schools.
Thanks given by:

Possibly Related Threads...
Thread Author Replies Views Last Post
  Update: Tata Sky Flexi Annual plan announced, brings long-term plan to TRAI's PPV scheme nairrk 0 164 03-13-2019, 06:39 PM
Last Post: nairrk
  DTH News: Tata Sky unveils new HD and SD add-on packs across 6 regional languages nairrk 0 167 03-12-2019, 11:44 AM
Last Post: nairrk
  DTH News: Tata Sky ShortsTV to showcase Large Short Films catalogue from 9 March nairrk 0 172 03-07-2019, 09:27 AM
Last Post: nairrk
  DTH News: Tata Sky announces new smart channel packs in regional languages nairrk 0 89 03-04-2019, 10:24 AM
Last Post: nairrk
  Update: Zivame Provides a Discount Offer for Tata Sky Subscribers in LifeStyle Rdev 0 56 02-27-2019, 06:37 PM
Last Post: Rdev
  DTH News: Tata Sky waives off access fees on HD channels under TRAI’s new framework for DTH ops nairrk 0 57 02-27-2019, 03:04 PM
Last Post: nairrk
  DTH Updates: Frequency Wise Channel Updates of Tata Sky on Insat 4A/G-Sat 10 at 83.0° East Sathish 1,423 107,534 02-23-2019, 06:39 PM
Last Post: jkaza
  DTH News: Tata Sky now offers 3 year warranty on new STBs nairrk 0 327 02-11-2019, 01:40 PM
Last Post: nairrk
  DTH News: Tata Sky brings new HD Add On/Mini Packs with starting price of Rs 5 nairrk 0 368 02-08-2019, 02:28 PM
Last Post: nairrk
  DTH News: Tata Sky Reveals New Channel Prices, Packs to Follow Latest TRAI Regulations nairrk 0 573 01-24-2019, 06:44 PM
Last Post: nairrk

Forum Jump:

Users browsing this thread: 1 Guest(s)