Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
DTH News : Tata Sky enhancing VAS services to shore up revenue
DTH service provider Tata Sky is focusing on enhancing value-added services under the platform 'Active' services.

The company by airing educational content in association with group company Tata ClassEdge is aiming at an additional 10 percent new value-added services (VAS) customers, according to Tata Sky CCO Malay Dikshit.

"Currently 25-27 per cent of our connections are using active services (VAS services) out of 17 million connections," Dikshit said here today after the launch of Tata Sky Classoom.
He said around 60 per cent of new Tata Sky customers were from the rural and semi-rural background.

Edutainment services account for only 15 per cent of the total VAS services while entertainment services take up the majority of the VAS at 40 percent of the total pie. The rest 35 percent of its VAS revenue comes in from lifestyle offerings, officials said.

"The share of edutainment revenue to the total VAS revenue is likely to go up phenomenally as we are getting serious in the field of education as a service on our network," Dikshit said.

However, Dikshit declined to share the VAS revenue of Tata Sky, but said the new value proposition in education would help the company expand further into households.

The Tata group-owned company recently tied up with another group company Tata ClassEdge to provide educational content on television from Class 5-8 in the fields of mathematics and science with monthly charge of Rs 59 per month onwards.

Tata ClassEdge has set a target to reach 10 million students by 2025. Since 2011, it has been able to cover a base of 1.5 million students through direct tie ups with 1,300 schools.
Thanks given by:

Possibly Related Threads...
Thread Author Replies Views Last Post
  DTH Updates: Frequency Wise Channel Updates of Tata Sky on Insat 4A/G-Sat 10 at 83.0° East Sathish 1,422 103,171 01-08-2019, 06:51 PM
Last Post: Sathish
  Breaking News: Tata sky added dd news hd on lcn 501 Prachetas 1 316 01-04-2019, 08:43 PM
Last Post: SRK
  Breaking News: Star sports kannada added on tata sky on saturday on lcn 1638 Prachetas 4 267 01-01-2019, 03:08 PM
Last Post: nairrk
  Breaking News: Set+1 and max+1 added by tata sky Prachetas 2 363 12-17-2018, 05:23 PM
Last Post: Prachetas
  DTH News: Tata Sky offering 44% discount to new DTH subscribers: Report nairrk 0 390 12-17-2018, 10:47 AM
Last Post: nairrk
  IDF Exclusive: Set +1channels are relaunching on tata sky w.e.f.17th dec Prachetas 0 319 12-15-2018, 05:21 PM
Last Post: Prachetas
  IDF Exclusive: AAJ TAK HD will be available on tata sky w.e.f 14th december Prachetas 1 328 12-14-2018, 11:16 AM
Last Post: Sathish
  Breaking News: star sports 1 telugu added by tata sky Prachetas 7 320 12-12-2018, 01:17 PM
Last Post: Prachetas
  DTH News: Tata Sky settles dispute with Sony, all channels back on air nairrk 1 381 12-08-2018, 01:53 PM
Last Post: Prachetas
  DTH Updates: 27 Sony Network channels removed from Tata Sky DTH Service Sathish 3 1,855 12-07-2018, 01:13 PM
Last Post: Prachetas

Forum Jump:

Users browsing this thread: 1 Guest(s)