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DTH News : Tata Sky offers Sony Ten 2,Sony Ten 3 channels free to new customers for FIFA WC 2018
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[Image: Tata-Sky-and-FIFA-WC-2018-cover.jpg]

MUMBAI: Direct to home (DTH) operator has launched an offer for new customers for the FIFA World Cup 2018. As part of the acquisition strategy, the DTH operator will offer Sony Ten 2 and Sony Ten 3 free to all new acquisitions from 15 May to 15 July.

All new acquisitions on standard definition (SD) set top boxes (STBs) will be eligible to get free Sony Ten 2 and Sony Ten 3 between 12 June to 15 July.

Additionally, all new high definition (HD) acquisitions will be eligible to get free Sony Ten 2 HD and Sony Ten 3 HD between 12 June to 15 July.

In March, the DTH operator had launched an offer for the IPL whereby all new acquisitions were provided Star Sports 1 and Star Sports 1 Hindi channels free of cost at no extra cost from 9 March to 27 May.

Tata Sky had recently launched a campaign asking cable TV customers in South India to make the switch to the DTH platform to enjoy enhanced TV viewing experience.

The campaign targeted at Tamil Nadu, Andhra Pradesh, Telangana, and Karnataka features actor Nayanthara. The Maximum Entertainment Campaign highlights the importance of moving from analogue cable to digitised entertainment.

The DTH platform also launched an ad campaign featuring Amitabh Bachchan to woo customers in Odisha, West Bengal and tier II & III markets of Maharashtra.

In the ad campaign ‘#HarSceneKaMazaaLo’, Bachchan adorns the role of a ‘Bengali Critic’ giving his point of view on iconic film dialogues and superstars in a series of 9 ad films.

The objective of the ad campaign is to showcase how an individual enjoys the offerings of Tata Sky to the fullest, highlighting the abundance of entertainment across platforms.

Tata Sky’s net profit for FY18 had zoomed to Rs 408 crore for the fiscal ended March 2018 as against Rs 8 crore in the previous fiscal. PAT margin saw an improvement at 7.1% compared to 0.1% in the year-ago period. In FY17, the company’s net profit had tanked 90% to Rs 8 crore compared to Rs 80 crore in FY16.

Tata Sky’s revenue for the fiscal has jumped 8% to Rs 5719 crore from Rs 5302 crore in FY17. The revenue was Rs 4472 crore in FY16.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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