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DTH News : UTV Movies to start feast of Ajay Devgn films from 24 January
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MUMBAI: For the first time ever, a film festival has been devised for Bollywood actor Ajay Devgn on a channel.

Starting 24 January, UTV Movies will air Devgn starrer movies as part of its 'Jeeyo Ajay' fest at the 8 pm band.

The channel will air five selected films of the versatile actor including Apaharan, Raju Chacha, Hum Dil De Chuke Sanam, Kachche Dhagge and Golmaal Returns.

UTV Movies, as part of the brand tagline 'Jeeyo Bollywood', has been organising such film festivals around famous Bollywood personalities. In the past, it has celebrated festivals of Aamir Khan, Salmaan Khan, Akhshay Kumar, Aishwarya Rai and Imarn Hashmi. Now the channel has taken the initiative, tracing the increase in popularity of Devgn's movies.

UTV Movies also organised a special interaction between Devgn and fans on 18 January through UTV Movies Facebook fan page. It claims that close to 1200 people interacted with Devgn on Facebook.

UTV Movies marketing head Kunal Mukherjee said, "From here on, we will make it a regular practice to have similar interactions between the stars and their fans when we organise such film festivals."

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