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DTH News : afaqs! now on radio; partners Radio One
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Radio One, the joint venture between Mid-day Multimedia and BBC Worldwide, has partnered with afaqs!, the leader in B2B marketing communications, to launch a radio show that aims to give a larger footprint to senior professionals in advertising, media and marketing.

Christened the ‘Radio One afaqs! Show’, the new property will allow B2B personalities to reveal their lives in a B2C environment, using music to build connections.

Beginning November 27, the one-hour show will be aired every Saturday at 1 PM across the seven metros – Mumbai, Delhi, Kolkata, Chennai, Pune, Ahmedabad and Bengaluru. The first personality being covered on the show is Piyush Pandey, executive chairman, Ogilvy India.

Sreekant Khandekar, director, afaqs!, says, “I am really excited about this show, because this is for the first time that something of its kind is being tried in the industry. The show will bring to the fore the lives of some of the biggest names in advertising, media and marketing.”

Says Vineet Singh Hukmani, managing director, 94.3 Radio One, “The duality of the idea excited us when we arrived at it. One, it allows us to showcase the musical side, the emotional side of the people in our industry. Second, it allows advertising and marketing people to perhaps face the consumers of the brands they create. You see so many films you like, so many jingles you hear; the audience at large needs to know who created these, who are the unsung heroes of the advertising and media fraternity.”

Full Story: Indian DTH Blog

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