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DTH companies unleash high definition war as content tries hard to catch up
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#1
NEW DELHI: Consumers need to watch out before they go for that high definition (HD) DTH set top box. Even as DTH companies gear up for relaying content in high definition, the content backing it is very little. Only two channels- Discovery and National Geographic are available in HD. Essel Group channels Zee TV and Zee Cinema are available only with Dish TV, also an Essel Group venture, and ESPN has only two properties, the ongoing Fifa World Cup and Wimbledon, currently available for HD broadcast, and that too with select DTH operators. Leading players like Dish TV, Tata Sky, Airtel Digital TV, Sun Direct are marketing HD set top boxes.

“There is no demand for HD content from broadcasters,” says Nikhil Alva, MD of Miditech, the country’s third largest production house that supplies content to many major TV channels.

“Also, the number of high definition television sets in the country is miniscule. Transmitting HD is significantly more expensive for channels so it is not a priority for them. Also our analog cable networks that supply content to the majority of C&S homes is already too clogged with channels to deliver HD content. For now, HD is a niche phenomenon and largely a marketing gimmick,” he adds.

Even DTH players admit that sales of HD set top boxes will take some time coming through. “The numbers on HD set top boxes will be low,” says Salil Kapoor, COO, Dish TV. “But we were the first ones to provide HD set top boxes and are the only ones who currently have great distribution of HD boxes in the market,” he adds. Dish TV has a HD pack and is the only operator to have one, largely thanks to its group owned channels.

Full Story: Indian DTH Blog

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#2
Content is definitely lacking sports too are event based more channels in HD need to be provided by broadcasters.
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#3
Which HD service you suggest?

My dishTV subscription expires in sep 2010, I wan to migrate to HD service, which one is best? in terms of technology & features?
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#4
Technically always Tatasky and Airtel digital r in front Smile but if u want to go for packages it might be with Dish TV and Airtel may be good.
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#5
(07-11-2010, 03:52 PM)Mr.Bhat Wrote: Technically always Tatasky and Airtel digital r in front Smile but if u want to go for packages it might be with Dish TV and Airtel may be good.

Thanks, but i heard TATA do not have MPEG4, like SUN, can you let me know more about this?
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#6
(07-12-2010, 07:11 AM)ramachandra.bk Wrote: Thanks, but i heard TATA do not have MPEG4, like SUN, can you let me know more about this?

Here are the FAQ's relating to Tata Sky HD: http://www.tatasky.com/hd/faqs.html
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