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DTH cos unleash hi-definition war; slash price of set top box by 50%
Quote:NEW DELHI: Direct-to-home(DTH) television service providers have unleashed a price war leading to a fall in the cost of high-definition(HD) set top box by as much as 50% over the last few weeks.

Tata Sky launched its high-definition(HD) set top box that allows a subscriber to receive television content with superior image and sound quality at Rs 2,599 last week, forcing market leader Dish TV to slash its prices by 50% within days of its launch to remain competitive. Competition is likely to only intensify with others like Videocon and Airtel expected to launch their HD box within the next few days.

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