Advertisement


Advertisement

Thread Rating:
  • 4 Vote(s) - 2.5 Average
  • 1
  • 2
  • 3
  • 4
  • 5
DTH on the Upswing
Advertisement
#1
India represents the second largest market for television in the World, second only to China. Having the population of 220 million households we already have TV penetration of 135 million. With cable TV occupying the majority of these, 85 million HH, a market of 50 million households is readily available for the exploitation by DTH which at present has only 15 million of these. IPTV and Mobile TV, the other competing technologies have not yet got a foothold in the country.

With the Commonwealth Games in sight next year, the television market is again expected to change drastically. It is the technology that will revolutionize the new television experience as was done in 1982 during the Asian Games when color televisions entered thecountry. The technologies to watch now are High Definition Television (HDTV), on-demand and Interactive Television and time shift television. With the cable television still struggling to digitalize, DTH is gaining a very strong foothold into the market. Already the players have planned launch of HDTV. Interactive Television and DVR are already there in the Indian market. DTH has an inherent advantage of delivering the latest technologies and increase it’s ARPU (Average Revenue per Unit) since it is digital and addressable with conditional access (CAS). This enables the operators to provide accountability and reasonable choice to the consumers. Another major advantage of DTH is that with a small 60-90cm dish we can view all 200 odd channels anywhere in thecountry, even in the remote areas.

Full Story: DTH on the Upswing

Reply
Thanks given by:
Advertisement
#2
The future scope of Dth is going to get tougher and stringent as each player competes to distinct themselves from the other apart from quality service and low prices.
Reply
Thanks given by:
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  DTH News: DTH subscriber growth on upswing in first quarter? nairrk 0 937 08-30-2017, 09:17 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement