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DTH ops start HD price war
MUMBAI: The price war on the HD front has begun. Soon after Tata Sky announced its aggressive entry pricing, market leader Dish TV has dropped the cost of its Tru HD box from Rs 5,990, when launched, to Rs 2,990.

Dish TV’s package includes the price of the set-top box (STB), LNB, Dish antenna and remote. The company is also offering two months subscription of Platinum/South Platinum Pack and two months subscription of HD Pack. Customers will have to pay an extra amount of Rs 200 for installation.

Direct-to-home (DTH) operators sense they can expand their up-end customers through their HD service offerings. Tata Sky had set the ball rolling with the launch of its High Definition (HD) service at a price of Rs 2,599.

Sun Direct is offering the HD set-top-box bundled with subscription package at Rs 9990, while Big TV’s service comes at Rs 7,490 (HD with DVR technology).

Full Story: Indian DTH Blog

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