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DTH subs to grow at 25% CAGR during 2009-2012: Study
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MUMBAI: The direct-to-home (DTH) sector, which started commercial operations in 2003 in India, continues to expand rapidly. The market is attracting large investments from new and existing players over the past few months and is showing no signs of slowing down due to economic recession. These are some of the key findings of the new research report “Indian DTH Market Forecast to 2012” by Bharat Book Bureau.

The study reveals that the Indian DTH market has been able to acquire over 12 million subscribers during the last five years. Also, the number of DTH subscribers has nearly tripled in 2008 compared to the previous year, driven by the entry of two new players.

The report has also predicted a growth of 25 per cent CAGR (compound annual growth rate) in the number of DTH subscribers during 2009-2012.

As of now, Indian DTH market is being served by five private players - Dish TV, Tata Sky, Sun Direct, Big TV and Airtel Digital TV, with Videocon planning to roll out its commercial services soon in the country. The report excludes free-to-air operator DD Direct Plus.

The report suggests that because of the superior quality of DTH services in terms of viewing and interactivity, the number of DTH subscribers has been soaring. It also predicts that as the current number of DTH subscribers constitutes only a meagre proportion of the total number of TV households, there is a vast future growth potential.

“We foresee immense growth potential of DTH services across remote locations where the reach of cable operators is very limited,” said the report.

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