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DTH subscribers touted at 40 mn by 2012
Riding on the back of higher consumer spending and quest for better services, Direct to Home (DTH) households in the country are set for high growth numbers.

DTH subscribers are likely to double in the next 2 years, up from 20 million at present.

"By 2012, the DTH industry estimates a total of almost 40 million subscribers of the roughly 140 million TV sets in India then," Dish TV deputy vice president Sanjeev Srivastava told Business Standard.

At present, 20 million of the 130 million TV sets in the country have DTH services, while 85 million have cable connections. However, more and more cable subscribers are opting for DTH connections due to competitive pricing, better picture quality and other value added offerings.

Dish TV is the market leader with 35 per cent share, having 7 million subscribers, followed by Sun Direct and Tata Sky.

The country’s DTH space is already crowded with 7 pan-India operators vying for their pie, including Dish TV, Sun Direct, Tata Sky, Airtel, Videocon, Big TV and Doordarshan DTH.

Srivastava was in town to launch a new recharge offer for its silver saver and gold saver subscribers, wherein the subscribers get 4 months of subscription on recharge for 3 months.

Besides, Dish TV also unveiled a ‘World Cup Se World Cup Tak’ offer, wherein subscribers get 12 month gold pack plus set top box for Rs 3,190 and 4 month pack plus set top box for Rs 1,690. Installation charges of Rs 200 are extra.

Dish TV offers 250 channels including 21 audio channels. It has a distribution network of 700 distributors and 48,000 dealers spanning 6,600 towns.

"We have presence in all the regions, including South India and our market leader position affirms our reach and superior quality services," he added.

The company also has a 24x7 call centre with 1,600 seats in 11 different languages for customers support.

Source: Sify Finance

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A two fold increase may be expected but most of it will lie prior to year-end with a boom in the numbers and a gradual rise after the year end.
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