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DVR second most essential household technology: NDS survey
Owning a Digital Video Recorder (DVR) makes for a happier home life according to a new survey of DVR owners in India commissioned by NDS and undertaken by Media Partners Asia (MPA).

Owners of DVRs such as Tata Sky+ and the Hathway Digital Set Top Box PLUS Personal Digital Video Recorder questioned for the survey overwhelmingly said that a DVR makes TV viewing more enjoyable (88%), and enables them to find and watch more interesting programmes (64%).

A number of respondents remarked specifically on how a DVR is easy to use and has improved their lives. A 34 year-old man from New Delhi said that he liked owning a DVR because he found it “convenient to watch programmes around social engagements”. A 62 year-old man liked the fact that it was “very easy to use”.

The survey was carried during August-September 2009. The telephone survey involved 250 people across India, aged 18 to 83 years’ old, who have a DVR at home.

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