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Dadagiri Season 2 - To back with a bang on UTV Bindass
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UTV's youth entertainment channel, Bindaas, is all set to launch the second season of Dadagiri on 11 July with a bang.

The one-hour show will telecast every Saturday at 7 pm.

Around 12 contestants will stand up to the 'Dadas' to face their rage for 15 weeks in series and the final winner will take home a cash prize of Rs 1 million.

Speaking on this, Zarina Mehta (CEO, Bindaas) said: "Dadgiri is a mind game in which the contestants are faced with challenges that are extreme in a location where only the fittest survive."

The channel has invested over Rs 40 million to prop up the second season of this reality show.

"We are spending close to Rs 40 million and have crafted a complete 360 degree marketing plan for promoting Dadagiri," said UTV Bindass channel head Heather Gupta.

Moreover, the channel has also decided to promote the reality show across Hindi news channels viz. Star News, Aaj Tak and India TV and GECs like NDTV Imagine.

"On the day of launch, a showcase promo of the first episode will be telecast on these channels to drive in new audiences to Bindass," added Gupta.

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