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Deccan Chargers endorses Saina Nehwal in 3-year deal
#1
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Deccan Chargers, the Hyderabad franchisee of Indian Premier League, has signed a three-year deal with ace badminton player Saina Nehwal for its sports personality management business.

This marks the IPL franchisee's entry into new sports business formats other than cricket under Deccan Chargers Sporting Ventures Limited (DCSVL).

"Tthe focus now is on international expansion and continued investment in world class players and emerging talent in different sports, and it would be central to DCSVL's corporate plans," DCSVL director E Venkat Reddy said in a press conference.

Nehwal would be the brand ambassador of media group Deccan Chronicle - which is also owner of Deccan Chargers - and book store Odyssey.

Deccan Chargers won the IPL Twenty20 second edition that was held in South Africa earlier this year.


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#2
Thats gud news that franchiese concentrate on other sports.
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