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Decision 09: News channels to air special shows
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As India prepares for the five phased Lok Sabha Elections, news channels have announced a series of special shows on General Elections 2009 for their viewers.

The news channels are fighting on the programming front to bring forth a detailed analysis of the upcoming elections and capture the pulse of the constantly changing political equations in the country.

NDTV Network has brought a series of special shows for its viewers, which voices for the masses and analyzes the political dynamics. These shows will cover debates, interviews, campaign trails and special reports on hard ground realities.

Sonia Verma Singh, senior managing editor, NDTV 24x7, says, "Elections is in our DNA, Prannoy Roy and Vinod Dua redefined election coverage in India. We were the only news channel who have been covering elections for over 20 years. Our election reportage is recognized as the most credible, in-depth and analytical."

NDTV 24x7 will launch shows like The Buck Stops Here, The Contenders, Left Right and Centre, The Hot Seat, The Election Express, Sunetra Choudhury Show, The 9 o'clock News and Vote Matters.

Times Now, on the other hand, has the Decision 09 property, which aims to be the most definitive coverage of the elections. The channel brings an line-up of political experts that includes names like Arnab Goswami, Mahesh Rangarajan, Vinod Mehta, Swapan Dasgupta, Paranjoy Guha Thakurta, Swaminathan Aiyer, Navika Kumar and Gautam Adhikari.

Sandeep Sharma, senior vice-president, sales and marketing, Times Now, says, "Decision 2009 will present the sharpest of perspective and in depth analysis on the biggest event of the year- Elections 2009. The election panel will assure the incisive viewpoint being brought forward for the viewers."

Moving ahead, CNN-IBN, in an bid for youth viewer interaction, has launched IBNPolitics.com, a website dedicated to all election based information. The portal will provide real time updates from the election war zone and promises to give a state by state update on the changing moods of a nationwide campaign.

Rajdeep Sardesai, editor-In-chief, IBN18 Network, says, "The new portal promises to be the first news website that covers politics in India and specifically elections in this big General Election year."

CNBC Awaaz, the Hindi business news channel, desires to bring out business out of politics. The channel has launched an programming slot under the Badlega India umbrella, which will cover the elections by giving the viewers a platform to voice the changes that they expect the new government to bring.

CNBC Awaaz has put together an team comprising of Rahul Bajaj, TCA Srinivasa Raghvan, Suhel Seth, Sanjay Pugalia, Ajay Shah, Ila Patnaik, Gul Teckchandani, Arun Nehru and SP Tulsian, who will travel to various metros and villages, interact with people from all walks of life, and try to demystify the election process.

Neel Chowdhury, vice-president, marketing, CNBC-TV18 and CNBC Awaaz, says, "Everyone out here is conscious of their rights and wants to be a part of these turbulent yet exiting times. As one of the guiding forces in media, we feel it is our duty to guide the electorate, and hence we have devised this comprehensive line-up."

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