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Delivering a HITS
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Going into 2010, television in India is set for a new age of digitisation. With the Union Government approving Headend-In-The-Sky (HITS), the Indian television viewer will soon get a cheaper option to watch digital television. Wire and Wireless India Ltd (WWIL), the country’s first HITS operator, believes this is the next big revolution in Indian television. Sudhir Agarwal, Chief Executive Officer, WWIL, speaks to BrandLine about the advantages of HITS and what it means for customers.

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