Thread Rating:
  • 14 Vote(s) - 2 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Den Networks keen to extend reach in digital cable space
Bangalore, March 2 Cable distribution company Den Networks believes cable television is headed towards the digital space and there is no reason for viewers to stay with analogue anymore.

The Delhi-based company, which offers both analogue (regular cable minus the set top box) and digital cable television (via the set top box), says it is looking to increase its digital penetration in the market.

Currently, Den reaches out to 10 million homes across Bangalore, Uttar Pradesh, Delhi, National Capital Region, Gujarat and Maharashtra. Its digital subscriber base is 3 lakh.

“We would like to double our reach in the next few years. Also, we are looking to increase digital TV penetration significantly — to 3 million in a few years,” says Mr Vikas Bali, President (Digital Initiatives and Convergence Strategies), Den Networks.

The reasons are there to see, he says. Superior picture quality and sound and many more channels than regular cable will compel viewers to move into the digital space, says Mr Bali.

“With people becoming tech savvy and increasingly aware of the digital medium, consumers’ preferences are also changing. There is no reason to remain with analogue,” he says.

analogue base

The analogue subscriber base in the country today is around 88 million, while there are around 2 million digital cable TV subscribers.

Around 2007-end, the digital numbers were only around 5 lakh, says Mr Bali, adding that “in the next few years, the numbers will double every year.”

With many operators around, how does Den hope to differentiate itself in the market? The key lies in providing value-added services, says Mr Bali.

Currently, Den offers viewers games and 10 music stations in various genres, with programming tweaked to suit local preferences; it also provides users with an electronic programme guide that facilitates navigation and interface.

Future plans

In Bangalore and Gurgaon, Den offers Internet services, which it hopes to expand into other markets soon.

Future plans include expansion into movies, education content and information services (for local information like theatres, restaurant, etc).

Thanks given by:

Possibly Related Threads...
Thread Author Replies Views Last Post
  Update: Kerala Digital Vision - Channel List nairrk 3 6,501 09-28-2020, 01:50 PM
Last Post: nairrk
  Update: Asianet offering cable TV pack with 100 channels at Rs 150 nairrk 0 360 11-12-2019, 12:33 PM
Last Post: nairrk
  General News: Arasu Cable revises subscription rates nairrk 0 537 08-03-2019, 01:22 PM
Last Post: nairrk
  General News: UCN Cable Network launches its third HD local cable channel UCN News HD nairrk 0 571 03-02-2019, 03:19 PM
Last Post: nairrk
  General News: Siti Networks launches mobile app for its cable TV customers nairrk 0 760 01-09-2019, 07:25 PM
Last Post: nairrk
  General News: Hathway deploys Verimatrix cardless solution to secure its DVB hybrid cable box nairrk 0 1,106 10-12-2018, 12:58 PM
Last Post: nairrk
  Update: GTPL Hathway launches four new in-house cable channels nairrk 0 859 08-17-2018, 12:17 PM
Last Post: nairrk
  General News: Srinagar admin directs cable ops to stop transmitting 30 banned TV channels nairrk 0 610 07-18-2018, 06:48 PM
Last Post: nairrk
  General News: ZEEL Issues Disconnection Notice To Cable TV Networks In Maha nairrk 0 664 07-17-2018, 11:23 AM
Last Post: nairrk
  General News: MIB issues final show cause notice to 92 MSOs regarding cable TV network details nairrk 0 717 06-05-2018, 11:50 AM
Last Post: nairrk

Forum Jump:

Users browsing this thread: 1 Guest(s)