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Deutsche Welle launches DW- TV Asia+ in India
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Deutsche Welle, Germany-based international broadcaster, officially launched its channel DW- TV Asia+ in India, with a new schedule offering 18 hours of programming in English.

The new channel offers a mix of European lifestyle, culture and arts as well as in-depth reports from business and politics through major Indian cable operators.

For viewers looking for more programming in German, a second offering DW-TV Asia will offer 16 hours of German programming and eight hours of English.

In Germany, DW went on air first in May 1953 and is a public broadcaster funded by the government. The two new channels will focus on the latest, trendiest lifestyle, culture and the arts happenings in Europe.

The channels will showcase titles like 'euromaxx', a daily lifestyle magazine showing the facets of European living and glamour and 'drive It!' that keeps viewers in touch with the latest auto news from Germany and the rest of Europe.

With the launch, DW-TV Asia + has also specially created a unique marketing icon, the 'Velo Taxi', a form of rickshaw, which will travel around different cities.

Tobias Grote-Beverborg, Representative of Distribution, South Asia, DW, says, "We are looking for partners or tie-ups in programming for television and later for our radio programmes. It is really a measure of the growing importance of the region and we feel it is the right time for us to be here," he said.

From April 1, there will be an on-air contest with more than Rs. 13 lakh worth of prizes and a grand prize of a week in Berlin. The prize includes airfare and accommodations for two people and 1,000 euro of spending money.

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