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Diginatives Partners with Airtel for 'Triple Play' Game
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New Delhi, December 7, 2009 -- Diginatives develops the first ever game in India that is based on Triple Play. Developed for Airtel, this game is a festival launch as a treat for all the Airtel costumers. This innovation could be accessed and played from any of the platforms which are DTH, Mobile and Broadband. The game has a unique feature of continuing an existing game from any of the three platforms.

Based on Triple Play, the game is expected to take digital gaming to the next level. This concept offers mobility at a totally different stage altogether. The game has been inspired by Tetris which is quite popular in the gaming circuit. On the occasion, Mr. Sanjay S. Sakalley - COO, Diginatives, said, "We are glad that the very first Triple Play Game in India comes through the market leader Airtel. The emerging convergence of digital media is aptly demonstrated by this launch - a testimonial to Airtel's reach and Diginatives' skills. This will open up many avenues for the exciting and the engaging products in the coming months."

GetRis is basically designed for the teenage group of 14 to 18 years. With such games, the youth can expect and experience much more in this genre of gaming. With each level, the speed of the game increases. "This is Airtel's first attempt to launch a game on all three platforms. Anyway, games on DTH are a new phenomenon. An Airtel customer can play the game on any one of the three services and seamlessly continue his experience on the remaining two platforms using a unique code on each occasion. The game will float across the three screens," said Sugato Banerji, chief marketing officer - DTH, Bharti Airtel. There are 100 levels in this game.

A gamer has to form horizontal lines with the help of "Pingoos". The lines once formed, disappear allowing the user to form new lines and score more. The unique code appears on the screen when a gamer finishes one level and exits from the game.

Diginatives has its DNA in developing products for "Consumer Critical" applications across all digital media, i.e., Web, Mobile, DTH and IPTV. The "Quad play" nature of the organization has helped in an established association with all the major players across these segments. Promoted by the UK based 'Khangura' group, it's now a JV with Astro Group of Malaysia and Mogae Digital of India.

Since the successful launch of www.juniors.net in the eLearning space, the company has established itself in VAS and digital VAS space across all platforms. Diginatives has delivered solutions like mGames, mComics, mCards, mCommerce and other mApplications. This combination enables them to deliver best-in-class products and solutions.

Bharti Airtel known to be a telecom giant has been slowly venturing in to the digital media. GetRis finally marks its formal entry into this genre.

Notes to Editor

Being a certified ISO 9001:2000 company Diginatives is one of the most reliable and capable content providers for Games amongst other services which range from elearning to software solutions and DTH VAS. Detailed profile of the company and the contact details are available at www.diginatives.com.

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